Execs from firm at heart of Facebook data breach say they used ‘unattributable and untrackable’ ads, according to undercover expose
( March 21, 2018, London, Sri Lanka Guardian) Senior executives from the firm at the heart of Facebook’s data breach boasted of playing a key role in bringing Donald Trump to power and said they used “unattributable and untrackable” advertising to support their clients in elections, according to an undercover expose.
In secretly recorded conversations, Cambridge Analytica’s CEO, Alexander Nix, claimed he had met Trump “many times”, while another senior member of staff said the firm was behind the “defeat crooked Hillary” advertising campaign.
“We just put information into the bloodstream of the internet and then watch it grow, give it a little push every now and again over time to watch it take shape,” said the executive. “And so this stuff infiltrates the online community, but with no branding, so it’s unattributable, untrackable.”
Caught on camera by an undercover team from Channel 4 News, Nix was also dismissive of Democrats on the House intelligence committee, who had questioned him over Russian meddling in the 2016 campaign.
Senior managers then appeared to suggest that in their work for US clients, there was planned division of work between official campaigns and unaffiliated “political action groups”.
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That could be considered coordination – which is not allowed under US election law. The firm has denied any wrongdoing.
Cambridge Analytica said it had a firewall policy in place, signed by all staff and strictly enforced.
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